Power of the Force

The Star Wars universe is set to captivate fans throughout 2025 with the launch of the “Power the Force” campaign—a yearlong celebration of imagination, creativity, and adventure. This initiative will showcase a diverse array of products inspired by iconic ships, beloved characters, memorable droids, and, of course, lightsabers.

Exciting Product Releases

The campaign kicks off with the introduction of the LEGO Star Wars AT-AT Driver Helmet. This intricate set allows builders to recreate the helmet worn by the formidable AT-AT drivers from “The Empire Strikes Back.” Complete with a display stand and nameplate, this collectible is a must-have for enthusiasts and will be available starting March 1 at Target and LEGO stores.

In addition to LEGO, fans can look forward to a variety of new products from renowned brands:

RockLove Jewelry: Introducing sterling silver AT-AT and AT-ST necklaces, each meticulously handcrafted to capture the intricate details of these iconic Imperial walkers.

Hasbro: Launching the Star Wars Epic World of Action Mech Force Suits, featuring characters like Darth Vader, The Mandalorian, and Stormtroopers. Each set includes a 4-inch figure, an 11-inch mech suit, and accessories such as lightsabers or repositionable blasters.

Funko: Releasing new POP! Bobbleheads inspired by fan-favorite characters, including Darth Vader, Boba Fett, Kylo Ren, and Clone Trooper Fives. Notably, the Darth Vader figure features a glow-in-the-dark effect, adding a unique touch to any collection.

Citizen: Debuting the Rebel Starfighter Boxed Watch Set, a timepiece that pays homage to the brave pilots of the Rebel Alliance.

A Year of Celebration

2025 is a monumental year for Star Wars, marking significant anniversaries and events:

Star Wars Celebration Japan: Fans will gather to celebrate the franchise with panels, exhibits, and exclusive merchandise.

Release of “Andor: A Star Wars Story” Season 2: The anticipated continuation of Cassian Andor’s journey will premiere, delving deeper into the origins of the Rebel Alliance.

20th Anniversary of “Revenge of the Sith”: Commemorating two decades since the epic conclusion of the prequel trilogy.

10th Anniversary of “The Force Awakens”: Celebrating a decade since the sequel trilogy reignited the saga for a new generation.

Throughout the year, the “Power the Force” campaign will unveil even more products, including collectibles, apparel, and toys from esteemed brands like Hasbro, Funko, Citizen, Jazwares, RSVLTS, RockLove Jewelry, Topps, and more. Fans are encouraged to stay tuned for exciting announcements and surprises.

Stay updated as Price Watcher will be adding the latest developments from the Star Wars campaign. Whether you’re a lifelong devotee or new to the galaxy far, far away, the “Power the Force” campaign offers something special for everyone.

May the Force be with you as you explore these new adventures and collectibles.